5 SEO mistakes tax and accounting firms make—and how to fix them
Accounting and tax firms often use older search engine optimization (SEO) tactics or hire SEO professionals who are well-meaning, but ill-equipped to deliver great results. When these firms fail to see...
View Article15 marketing tools to retain your clients
Remember the old saying, “A bird in the hand is worth two in the bush?” It’s sometimes better to hold on to what we have instead of risking its loss to get something else. This holds true for our...
View ArticleA 4-step personal branding roadmap for tax professionals
I’d like to warn you that I’m not going to spew out the fluffy nonsense you see in most articles about personal branding. As digital marketing has exploded over the past decade, professionals have...
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Using ChatGPT in your content and marketing
I don’t watch many movies, but one of my favorite quotes from Jurassic Park is when Dr. Ian Malcolm tells park founder John Hammond, “Your scientists were so preoccupied with whether they could, they...
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